Used Car Week 2018

The world is going digital, and that’s no different in the finance industry. Consumers are now using mobile phones to make payments, split the bill at restaurants, and monitor their bank accounts, so why should looking for credit be any different? Now, when looking for an auto loan or other credit opportunity, consumers want to shop for the right offer online, and compare rates instantly. This session will outline how to leverage new techniques, from mobile offers to omnichannel campaigns, that deliver the experiences consumers are looking for, while bringing credit marketing into the digital age.