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Tuesday, November 13 • 10:00am - 10:30am
Driving Automotive Retail Sales and Profits Through the Service Department

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Learn how to drive both fixed and variable profits together as partners instead of competitors! Service records are the second most requested history element consumers are looking for. You can drive more sales and higher grosses using service history to add value. Did you know a regular servicing customer is over 80% likely to return to the servicing dealer to buy their next vehicle? Driving customers to your service department ultimately drives them back to your sales department!

Takeaways:
  • Find out how to form a stronger partnership at your store between service and sales
  • Learn how to drive service retention and ultimately how service retention creates repeat buyers
  • How to drive up the retail value of your inventory with today’s buyer
  • Hear the best way to find the buyers in today’s sea of online traffic
Moderators
avatar for Robert Grill

Robert Grill

Senior Partner Development Manager, CARFAX
I got my start in the automotive retail industry on January 1, 1986 at Case Chrysler/Plymouth in Hamburg NY. In 1993, I made the move to AutoNation where I started as a car salesman. Over the years experiences as a new and used car sales manager, F&I Manager, General Sales Manager... Read More →

Speakers
avatar for Daymond Decker

Daymond Decker

Vice President of Product Marketing, TeamVelocity
Vice President of Product Marketing for Team Velocity, Daymond Decker is an industry veteran in Sales/Fixed Operations and Marketing. With a strong 25 year background in defining, developing, designing and delivering Digital and Mobile Technologies, Daymond has extensive experience... Read More →
avatar for Robert Revere

Robert Revere

General Sales Manager, Chapman Ford
Robert Revere was Chief Sales Officer at DealerPeak. He spent 18 years on the front lines in some of the most e-commerce intense markets in the country, worked for some of the largest, most successful auto groups in the nation and founded the e-commerce department at Courtesy Chevrolet... Read More →
avatar for Jim Roche

Jim Roche

Vice President of Marketing & Managed Services, Cox Automotive's Xtime
As Vice President of Marketing & Managed Services for Cox Automotive’s Xtime, Jim Roche is a subject matter expert in Fixed Operations, with over 30 years of automotive high-tech experience. Over the course of his career, Jim has visited over 2,000 dealerships, providing his expertise... Read More →

Tuesday November 13, 2018 10:00am - 10:30am MST
Rainmakers B
  Pre-Owned Con presented by Equifax, Breakout Session

Attendees (12)