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Tuesday, November 13 • 10:00am - 10:30am
There's no Such Thing as a CPO Shopper: Dissecting CPO Shopping Audiences and Trends

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Through analyzing a number of proprietary data sources, Cars.com discovered that there is no such thing as a CPO shopper; there are four, each with very distinct outlooks and needs. In this segment, presenters will discuss their findings, including audience breakdown and supporting points, and investigate potential methods for engaging these audiences to build CPO awareness, engagement, and actions.

avatar for Brad McKay

Brad McKay

Senior Product Manager, Cars.com
Brad McKay is a senior product marketing manager at Cars.com, where he works to bolster the CPO efforts of clients and strengthen product offerings for consumer utilization. In his eight years in digital marketing, he has managed campaigns, from concept and implementation to management... Read More →
avatar for Viraj Patel

Viraj Patel

Principle Product Manager, Cars.com
Viraj Patel is a principal product manager at Cars.com.  He developed automotive retail expertise while assuming multiple roles in operations, consulting, and product management at CDK Global for more than 12 years. There, he was responsible for multiple products in automotive retail... Read More →

Tuesday November 13, 2018 10:00am - 10:30am MST
Rainmakers C