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Wednesday, November 14 • 8:45am - 9:15am
Dealer Success in a Digital World: How to Win Connected Customers

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While other industries have had to fundamentally remake themselves amid today’s unprecedented digital capabilities and the ever-changing demands of the modern consumer, the customer experience in the automotive industry has remained largely unchanged for decades. But with autonomous vehicles, ride-sharing, car-sharing and other innovations looming as threats to traditional car ownership, dealers must embrace new methods to help consumers shop, get qualified, and pay for their cars. With a front-row seat to the ongoing evolution in the auto space, Fair Co-founder and President Georg Bauer will discuss how the automotive customer experience will come to resemble the kinds of flexible, all-on-your-phone transactions common in other industries via vehicle subscriptions, flexible ownership solutions and other car-as-a-service options. Not only will these loan-free, nearly touchless new models solve the pain points of the traditional dealership model, they represent a truly transformative win-win for customers and dealers alike that will allow the auto industry to flourish well into the future.​

avatar for Georg Bauer

Georg Bauer

President & Co-Founder, Fair
Georg Bauer is the Co-Founder and President of Fair, a Santa Monica-based tech company pioneering the Car as a Service (CaaS) subscription model in the mobility space. The Fair app provides consumers a fully digital experience, with the freedom and flexibility to return the car at... Read More →

Wednesday November 14, 2018 8:45am - 9:15am MST