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Wednesday, November 14 • 9:30am - 10:00am
Harness the Big Data Revolution Amongst New Regulations

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New privacy regulations have changed how dealers can use Facebook and third-party data, and while you may think the opportunity is gone, its really only grown. These changes require identification, strategy and creative to target, attract and retain clients. Big data may be a buzz word, but it is a tool; a tool that must be leveraged. With changes in regulations, data integrations and the evolution of marketing platforms, it is more important now than ever to understand the Who, What, When, Where and How, of marketing with big data — and the data your dealership already has.

In Samantha’s presentation, she will show you exactly how to reach in-market buyers and drive action — all through utilizing a roadmap to a sale providing insight and strategies on ways to leverage data.


  • Optimize your Facebook strategy to engage in conversations, and convert shoppers into clients
  • An understanding of how data integrations have changed – the current state of social
  • The who, what, when, where and how of utilizing third party data for more targeted ad spend
  • Ad types that convert the highest specifically for used vehicles
  • How to build and target Facebook campaigns – Focus in new ad types that drive conversations, not just leads
  • What creative converts

avatar for Samantha Zawilinski

Samantha Zawilinski

Vice President of Account Services, Potratz Advertising
As the Vice President of Account Services at North America’s most advanced automotive advertising agency, Potratz, Samantha sees the hard data results from a wide range of advanced strategies and tactics. Lots of people know the strategies that work in some situations don’t work... Read More →

Wednesday November 14, 2018 9:30am - 10:00am MST
Kierland 1