Too often, dealers rely on price drops as their primary method of generating shopper interest and sales. But just like the proverbial tree falling in the woods, if no customers are seeing the vehicle in the first place, a change in price is unlikely to make an impact. This session will explain why harvesting, tracking and analyzing data from a dealer’s website leads to better vehicle visibility, sales rates and retention of gross margin. Attendees will learn how to leverage their existing data — and marketing budget — to reduce or even eliminate the need to lower pre-owned vehicle pricing.
Takeaways: - Why proper merchandising is the most powerful tool to tackle used inventory challenges
- How to find and use existing dealership data to implement strategies that increase efficiency, sales and gross profit per unit — all without touching the listing price
