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Wednesday, November 14 • 11:00am - 11:30am
Today's Car Buyers – What the Data Says and How You Need to Adapt

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In the rapidly-changing auto industry, staying on top of data and trends is essential. At CarGurus, data informs every part of our business, and the data tells us that for today's car buyers, the customer journey isn't just changing: It's fragmented across multiple devices, sites, and time.

Join us to learn:
  • What car shoppers expect and what they actually find during their research
  • How car dealers should adapt to the changing buyer
  • The dealer characteristics that are most important to buyers

Speakers
avatar for Marty Blue

Marty Blue

Senior Vice President of Business Development, CarGurus
Martha (Marty) Blue directs business development for CarGurus. She is responsible for partnerships with OEMs, dealer groups, inventory hosts, third party publishers and data providers. During her seven years at CarGurus, she has been instrumental in building the company’s direct... Read More →



Wednesday November 14, 2018 11:00am - 11:30am
Rainmakers C

Attendees (25)