Jeff Risner is Co-Founder & CEO of The Appraisal Lane, a real-time used car trade network and communications platform. He is a seasoned industry professional, with over 30 years of automotive retail and wholesale experience. Jeff is the co-owner of Georgia-Carolina Auto Auction and former Vice President of New and Used vehicles for Lithia Motors (NYSE: LAD). Jeff was also a Founding Associate at CARMAX (NYSE: KMX).