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avatar for Georg Bauer

Georg Bauer

Fair
President/Co-Founder
Georg Bauer is the Co-Founder and President of Fair, a Santa Monica-based tech company pioneering the Car as a Service (CaaS) subscription model in the mobility space. The Fair app provides consumers a fully digital experience, with the freedom and flexibility to return the car at any time.
Georg is widely recognized as an innovative leader in auto finance. Previously he spearheaded Tesla’s financial services business in the EU and APAC regions. Prior to that, he served as CEO of Global Financial Services for BMW Group. He also served as the CEO of Mercedes-Benz Credit in the US, while guiding the company’s Financial Services globally.


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