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Jim Roche

Cox Automotive's Xtime
Vice President of Marketing & Managed Services
As Vice President of Marketing & Managed Services for Cox Automotive’s Xtime, Jim Roche is a subject matter expert in Fixed Operations, with over 30 years of automotive high-tech experience. Over the course of his career, Jim has visited over 2,000 dealerships, providing his expertise to create modern experiences that generate growth and profitability.
Previously, Jim was founder and Chief Executive Officer of AutoPoint, where he was the visionary and driving force behind the development of the industry’s first multichannel marketing platform. Prior to AutoPoint, Jim was CEO of Ocentrix Inc., which developed a modern technology automotive dealership management system. Jim has also served as Vice President of Product Management at Autobytel, where he oversaw the Autobytel product portfolio and drove the development of the RPM platform, and as Senior Vice President of Operations at Newgen during the company’s rapid growth to over 5,000 dealerships and its 1999 IPO.
Jim is a public speaker and has published numerous articles on automotive fixed operations, technology and retention. In March 2018, he shared his insights on the future of fixed ops with his debut book, Fast LaneHow to Accelerate Service Loyalty and Unlock its Profit-Making Potential. 

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