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avatar for Joel Kennedy

Joel Kennedy

TruDecision
Joel Kennedy is a consumer finance executive, advisor, and consultant. He founded Pelican Resource Group, a sub-prime consumer automotive finance business, and successfully managed it through to its secondary phase of private equity backing as Pelican Auto Finance. Mr. Kennedy is a contributing editor for Non-Prime Times, and SubPrime News, writing on such topics as applied tech, operations, compliance, risk, and competition. He is passionate about improving the auto finance ecosystem, and the application of tech in consumer finance; Artificial Intelligence, and Fraud Prevention. Mr. Kennedy presently serves as a Board Member of the National Automotive Finance Association.