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avatar for Tracy Fred

Tracy Fred

Xtime
Vice President/General Manager
Tracy Noonan Fred is Vice President and General Manager of Xtime, an automotive service management and customer experience platform that builds loyalty and retention, which is part of the Cox Automotive family of brands. Tracy’s 25-years of auto retail experience and data-driven, people-centered approach generates inspiring business results and high-performing teams. Prior to Xtime, Tracy led Dealertrack’s Registration and Title Solutions business. Prior to joining Cox Automotive, Tracy held management and sales positions with leading automakers. She’s passionate about helping today’s dealers transform their businesses from the analog, ‘gut-driven’ past to the new, data-driven digital reality.