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avatar for Will Farmer

Will Farmer

Executive Director of Sales
Will Farmer is Executive Director of Dealer Sales for TradeRev. In this role, he is responsible for leading and growing the sales team and driving the expansion of TradeRev’s presence throughout the U.S., while managing and cultivating partnerships with national dealership groups. As a licensed auctioneer for over 15 years, he has a deep knowledge of the auction industry. Prior to joining TradeRev, he served as President of Farmer Auctions in Southwest Virginia and leveraged online bidding technology to grow sales into the international marketplace. Before overseeing Farmer Auctions, he worked as the Dealer Sales Manager at ADESA East Tennessee.

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